PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
Brands' recognition
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what marketing strategy of somang was well accepted.
- The way of investigating
brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50
brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. However, when the recession is over, we expect that higher brand image through high technology and innovation is the only core competency that can
brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products
affects attitude forming of consumer. With recency effect, they could enhance consumers’ retrieval rate.
2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the com
is increasing as well as market share of retail phase. Market share of big marts expects to be expanded due to continuous increasing quantity of imported rice, and it will be affected in not only rice producers and rice processing comples (RPC), but also competing distributors, such as wholesale market and small-sized retailers.
1. Current distribution circumstance in rice and its sales
because golf is quite more expensive than other recreational activities, people play golf less considering their economic conditions. Real wage is not increasing and pension is going away. Consequently, going rounding became even more difficult. Additionally, the overall difficulty of the game and the disappointment of many golfers due to low scores also affect people’s participation in golf.
brand familarity)전략, 정서소구(affective strategy)전략, 사용자 이미지(user image)전략, 사용상황(use occasion)제시 전략 등 여러 분야에서 매우 유사한 컨셉을 제시하고있다. 하지만 모든 소비자들이 두 광고를 보고 똑같이 지각하지는 않고 있을 것이다. 따라서 우리는 두 제품의 광고를 비교를 통해 제품을 알리
매스미디어 시대 소비자 인식을 공략하는 전략들
과거의 미디어는 4대 매체가 중심인 (TV, 라디오, 신문, 잡지) ATL광고로, 하나의 컨셉을 담아, 전달하고 싶은 화두가 무엇인지, 어떻게 이야기해야 효과적으로 전달될지, 어디에 광고를 집행할 것인지를 다루며 소비자 인식 속에 광고하는 브랜드 또는 기